Southwest Airlines Co. é um principais dos E.U.. companhia aérea e a maior transportadora de baixo custo do mundo, com sede em Dallas, Texas. A companhia aérea foi fundada em 1967 e adotou seu nome atual em 1971. A companhia tem mais de 46,000 funcionários a partir de agosto 2012 e opera mais de 3,400 Voos diários. A partir de junho 5, 2011, it carries the most domestic passengers of any U.S. companhia aérea. A partir de agosto 2013, Southwest Airlines has scheduled service to 89 destinos em 42 states and Puerto Rico.
Southwest Airlines has solely operated Boeing 737s, except for a few years in the 1970s and 1980s, when they operated a few Boeing 727s. A partir de agosto 2012, Southwest is the largest operator of the 737 worldwide with over 550 in service, each operating an average of six flights per day. Em maio 2011, Southwest acquired AirTran Airways, with integration of the carriers expected to be complete by 2014. Em março de 1, 2012, the company was issued a single operating certificate, technically becoming one airline. A partir de dezembro 2013, Southwest Airlines operates scheduled service to 89 destinos em 42 states and Puerto Rico, the newest being Pensacola, Florida, Memphis, Tennessee and Richmond, Virginia, on November 3, 2013. Southwest does not use the more traditional “hub and spoke” flight routing system of most other major airlines, preferring instead the “Point to Point” sistema. It has notably large operations in certain airports. An average of 80 percent of Southwest passengers are local passengers, meaning only 20 percent of all passengers are connecting passengers. This is significantly higher than most airlines, where passengers often connect in hub cities. No entanto, at Southwest’s focus cities, the percentage of connecting passengers can reach 30 percent.
The book was adapted into a stage musical, Show Your Spirit, sponsored by Southwest Airlines, and played only in cities serviced by the airline.
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